How Often Does Your Audience Really Want To Hear From You?
This Is Your Career 
When it comes to building solid business relationships with your audience, interaction is vitally important. So is there too little or too much?
Hey Friend!
How often does your audience really want to hear from YOU? How often do you really want to hear from ME?
I'm Natasha, Welcome to my online space, owner of This Is Your Career and Natasha Benham - Online Business Coach
I've been floating around the online world for a couple of years now, but that's not to say I don't know how to do business. Most of my connections prior, were admittedly face to face and still today they are still close connections.
Whether you have an audience, email list, big or small, small business owners, coaches, mentors, entrepreneurs or solopreneurs who don’t create and use their email list to communicate with their present and past customers more than once a year won’t create name recognition among their customers or connections. They run the high risk of getting their emails deleted or marked as spam. One possible exception: seasonal businesses.
Let’s compare three different scenarios and audiences.
Almost everyone has a long lost cousin, friend or acquaintance who you only hear from once a year in the form of a holiday or birthday card. Sure, it’s nice that they reached out to you, but communicating like this just once or twice a year doesn’t give you a chance to stay up to date with their family news.
Then you have your college room mate, who lives out of town but you only hear from them when there’s drama in their life or they need to vent about something. These are the people who are in touch more frequently than your cousin, but only when they need something – not because they have an interest in what is happening in your life.
And lastly, you have the mother who dropped off her 18-year-old daughter at college for the first time and texts and calls every single day, just to check on how things are going. Did she get to class on time? How’s the food in the dinner hall? Do you like your room mates? What do you mean your books cost £500? Do you want us to come and visit for Parents’ Weekend?
Each of these real-life scenarios can translate to a business situation.
Business owners who only use their social media accounts or email accounts to promote their products and sales are only interested in making money from their audience. They don’t necessarily care about what their followers need at that moment in time. One possible exception: retailers who offer coupons and other discounts. I call this the numbers game.
However, companies who email or message every single day or several times a day run the risk of annoying their audience and causing people to unsubscribe from their lists. One possible exception again might be business owners who follow leaders in their industry or who look forward to daily tips and/or affirmations from these leaders.
The bottom line is you must know your market to know how often you should interact with them to build a solid relationship. There are always exceptions to every rule, and even within the same industries different businesses will experience different responses to their communication tactics. Research your market, understand their pain points, and create a solution for them.
Want to know more?.... Come and join me in my 'Relationship Marketing Workshop'
I’m so excited to share my newest webinar titled, “Five Easy Ways to Build Relationships" (Even if You’re New in Business)!
In the 1 hour webinar I’ll cover how to be social with your audience, what to share with them, and how to listen to the needs of your audience.
But that’s just the start! We’ll also discuss authenticity, how to be visible, how to set aside your fears, and how to live your brand every single day. It’s chock full of information, plus we’ll have time for a Q&A at the end. Hope you’ll join me!
Live Webinar: “Five Easy Ways to Build Relationships" (Even if You’re New in Business)!